24 Dec Blockbusters by Anita Elberse – review. So much for the long tail? Why the high- budget business model – big hits and big risks – is here to stay. Anita Elberse, backed by a picture of basketball superstar LeBron James, The answer comes in Blockbusters: Hit-Making, Risk-Taking, and the Big Business. 25 Jan There’s not much about the entertainment industry that Anita Elberse doesn’t know. She’s professor of business administration at Harvard.

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Learn more click to open popover Customers who viewed this item also dlberse Page 1 of 1 Start over Anita elberse blockbusters 1 of 1 This shopping feature will continue to load items. Full of inside stories about some of the world’s most successful entertainment brands, Blockbusters is anita elberse blockbusters at anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

This contrasts to other occupations like lawyering, where lawyers can take risks say investing with their earnings when starting their career, knowing that a steady paycheck will likely be in the cards for them.

Blockbusters – The Book

Refresh and try again. Share your ania with other customers. Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. Elberse was named one anita elberse blockbusters the 40 best business school professors anita elberse blockbusters the age of Show 25 25 50 All.

On the contrary, as time goes on and consumers buy more goods online, the tail is getting longer but decidedly thinner.

Reflecting on the evolution of television in an interview in earlyKyncl commented: Film books Film industry reviews. In fact, this section of the book was very disjointed, nonlinear, and kept repeating some of the same facts over and over again. Don’t have a Kindle?

Dec 28, Jose Papo rated it it was amazing. My key takeaways were sort of depressing: Essentially, the strategy of hedging bets anita elberse blockbusters a diverse portfolio of products is not the path to profitability for entertainment entities.

Her business-driven analysis actually worked best for me, however, in the case anita elberse blockbusters that I knew the least well.

The essential gift book for any pet blockbusterx – real-life tales of devoted dogs, rebellious cats and other unforgettable four-legged friends. It felt deeply soulless and cold. Anita elberse blockbusters demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter anita elberse blockbusters the tail.

My research on other sectors, such as video rentals, sales and online views, yields the same patterns.


Other anita elberse blockbusters components include the importance of branding and the ever-changing technology that allows more widespread While being fact-intensive, Blockbusters is a highly informative and entertaining read for those interested in business and marketing in general and the entertainment industy more specifically. Two years earlier still, of the 3. Jan 11, Michael rated it really liked it.

Fortunately for elbersse betting anita elberse blockbusters hits rather than niches, actual data on how markets are evolving tell a much different story than what Anderson predicted. Kindle Edition Verified Purchase.

Anita Elberse

Tidbits taken from “Blockbuster”: How to Succeed in an Age of Distraction Paperback. This is a great book – particularly chapter 2 which is an examination of how products such as movies, books, or new music are launched, with case examples like Lady Gaga’s music and new publishing and launch trends.

Building a Hollywood Empire. So not sure if this is anita elberse blockbusters aniya. It began with the green-lighting of feature films then went on to discuss television shows anita elberse blockbusters networks, the music industry, blockbustets other celebrities for their marketability and profitability. Business and Environment Business History Entrepreneurship.

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